For Video, Intent and Repeat Viewership Matter

December 18, 2017


Today, we’re making an update to News Feed ranking that will help surface videos people are proactively seeking out and coming back to on Facebook. This change takes two factors into account:

Intent matters. With this update, videos from Pages that people proactively seek out, by using Search or going directly to a Page for example, will see greater distribution on News Feed.
Repeat viewership matters. Also with this update, we will show more videos in News Feed that people return to watch from the same publisher or creator week after week.

What this means for my Page

As we’ve said, watching video on Facebook has the power to drive conversations, and News Feed remains a place people discover and watch videos. Engaging videos that not only bring people together, but drive repeat viewership and engagement, will do well in News Feed.

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