Is your website working for you?
The only way to answer this question is to test and measure what is happening on your site on a daily basis. Without monitoring exactly what is happening you will have now idea if your website is helping your business or hindering it.
Ask you self these questions.....
- How many visitors do you get to your website daily?
- What pages do the look at?
- How long do they stay on each page?
- How did they your website?
- Where are the located (which country)?
- What time of day do the visit?
If you can't answer these questions then how do you know if your website is damaging your business reputation or helping it.
So the 1st thing you need to do is to put systems in place to get you these answers, and the good news is that you can do it for free.
Let google do the heavy lifting.
Install Google Analytics on your website and create the free reports that will feed you the information you need to get the answers to the questions.
Once you have those answers then you can adjust your marketing to make sure that you attract the right clients (visitors to your website), engage with them correctly and provide precisely what they were seeking.
We can show you how
Here you can gain access to our home study course that will help you not only understand how Google Analytics actually works but how you can use this free tool, provided by the major search engine company, to capture information on what visitors to your site are doing while on your website, how they got there and what they were looking for.
With this information you will be able to adjust the layout and content of your website to ensure you are getting the best return on your advertising dollar and enticing the right clients to your website and delivering what they want.
The course is delivered by way of multiple videos where you can watch over my shoulder as I create a new google analytics account, connect it with your website, develop meaningful reports that will enable you to understand what is happening on your website and take the appropriate action to optimize the engagement with your visitors so that you attract the right kind of clients that will help you grow your business and maximise profits.
Google Analytics - How to setup your account
Example video (Getting Started)