Google My Business Optimisation

Google My Business Optimisation

Here are a few tips to optimise your Google My Business listing:

  • Again, make sure that you add all the necessary information required for your Google My Business listing. It is possible to start without having your profile 100% completed, but it is
    not recommended. You should always aim to complete your profile 100%
  • Pick a compelling profile picture or logo that is likely to get clicked. Ideally, the image should interesting and directly related
    to the type of business you specialise in.
  • When you upload your image make sure the file is named with your keyword in mind, e.g. “Keyword-1.-area-XYZ.jpg”
  • Add multiple images to your Google My Business listing. Once again, make sure to name each file with your target keywords in
  • Proper categorisation is critical to Local SEO success. It’s important to note that you should categorise your business for what it does.
  • For example, if you have an Italian restaurant specialising in food from Southern Italy, make sure you select the right categories — which would be “Southern Italian Restaurant”.
  • Google recommends selecting the fewest number of categories. Keep that in mind, but do not hesitate in selecting multiple categories if your business really falls into more than
    one business type.
  • Write down the exact format you have used to for your Business Name, Business Address and Business Phone Number. You’ll need this later, and it is VERY important you keep this information the consistent for the other steps in this e-book.

For Video, Intent and Repeat Viewership Matter

December 18, 2017


Today, we’re making an update to News Feed ranking that will help surface videos people are proactively seeking out and coming back to on Facebook. This change takes two factors into account:

Intent matters. With this update, videos from Pages that people proactively seek out, by using Search or going directly to a Page for example, will see greater distribution on News Feed.
Repeat viewership matters. Also with this update, we will show more videos in News Feed that people return to watch from the same publisher or creator week after week.

What this means for my Page

As we’ve said, watching video on Facebook has the power to drive conversations, and News Feed remains a place people discover and watch videos. Engaging videos that not only bring people together, but drive repeat viewership and engagement, will do well in News Feed.



December 18, 2017

News Feed FYI: Fighting Engagement Bait on Facebook

By Henry Silverman, Operations Integrity Specialist and Lin Huang, Engineer

People have told us that they dislike spammy posts on Facebook that goad them into interacting with likes, shares, comments, and other actions. For example, “LIKE this if you’re an Aries!” This tactic, known as “engagement bait,” seeks to take advantage of our News Feed algorithm by boosting engagement in order to get greater reach. So, starting this week, we will begin demoting individual posts from people and Pages that use engagement bait.

To help us foster more authentic engagement, teams at Facebook have reviewed and categorized hundreds of thousands of posts to inform a machine learning model that can detect different types of engagement bait. Posts that use this tactic will be shown less in News Feed.

Additionally, over the coming weeks, we will begin implementing stricter demotions for Pages that systematically and repeatedly use engagement bait to artificially gain reach in News Feed. We will roll out this Page-level demotion over the course of several weeks to give publishers time to adapt and avoid inadvertently using engagement bait in their posts. Moving forward, we will continue to find ways to improve and scale our efforts to reduce engagement bait.

Posts that ask people for help, advice, or recommendations, such as circulating a missing child report, raising money for a cause, or asking for travel tips, will not be adversely impacted by this update.

Instead, we will demote posts that go against one of our key News Feed values — authenticity. Similar to our other recent efforts to demote clickbait headlines and links to low-quality web page experiences, we want to reduce the spread of content that is spammy, sensational, or misleading in order to promote more meaningful and authentic conversations on Facebook.

How will this impact Pages?
Publishers and other businesses that use engagement bait tactics in their posts should expect their reach on these posts to decrease. Meanwhile, Pages that repeatedly share engagement bait posts will see more significant drops in reach. Page Admins should continue to focus on posting relevant and meaningful stories that do not use engagement bait tactics. Learn more about engagement bait and how to avoid using it here.

Free Business Website From Google

Google Are Now Offering Free Websites For Local Businesses

Yep…. That’s right….Google officially released their very own single page website builder which has been designed with local businesses in mind. They are focusing in on making it easy for small businesses that don’t currently have a website and simply can not afford to have one built by a web designer.

Did you realise that “60% of small businesses world-wide do not have their own website”

What is great about this new offering from Google is that the whole thing is so easy to set up. Google Website is free, integrates perfectly with GMB )Google My Business), is mobile responsive (of course), and is also ads-ready for AdWords.

All you need to get started is to have a Google My Business Page set up, then you can access the new Website feature from within your verified Google My Business account.

Just log in to your GMB account and select Manage Location, from there you will be able to select website from the menu and Google will use the information from your Google My Business listing to populate the one page website. You can also access the new feature by going to the Landing Page.

If you you are creating your Google My Business page set up from scratch, you will be prompted to add the new Website upon creating a listing. “” will be the url structure of the free included domain name, but you can also purchase a more custom domain which Google will automatically link to your free website.

Once you have published your new Google Website, any changes that need to me made are done through GMB and the Website will be automatically updated.

Google’s new Website feature is designed with user-friendliness in mind and an easy way for more businesses to jump on board and get their own site up and running. Please bare in mind that this is a very basic website but is a stepping stone in the right direction and designed for those businesses who simply don’t have the budget or the know-how to create their on-line presence.

To find out more about the new free website builder you can read more on Google’s Help Doc, or you can visit the Website Builder landing page.

If yo need any help creating a fully featured, fully optimised website, I am happy to help, just give me a call on the number below.

(03) 8899 7575

Who’s Eben Pagan, Creator of Virtual CEO Lifestyle

Eben Pagan is an entrepreneur, author and speaker. He has created successful courses in a variety of niches, and he teaches business management, growth, and personal development skills to entrepreneurs.

He established this page to provide you with the same methods he would always nurture only ten individual information product brands inside the home that has generated more than $100 million dollars in sales.

His family name is Eben Pagan. He created this post to provide you with the same thing / options he used to enlarge sixty distinctive tips product brands in their own home that have generated more than $100 million dollars in number of sales from a number of niches like dating, management, personal growth, personal development and entrepreneurs skills

He’ll take you behind the scenes in his business to reveal to you how much achieving success you can selling Information Solutions, Advice and Coaching online – pretty much all from operating from home on your laptop.

He’ll also make known some fascinating advancements with statistics about the industry on top of walk you by using the process of creating a remarkably valuable product to sell and then how to make sure your marketing manufactures it. The picture here is to give you a series of tools and templates and then walk you through how to use them to build or overhaul your information marketing or coaching business.

He started his enterprise working from his personal computer in his bedroom fourteen years ago, all of it done online and all of it done operating from home…without any computer degrees or college degrees.

He was unemployed, and started with just one ebook on dating advice that he wrote in fourteen days. Right now he has 10 successful brands that generate more than 1 million in revenue every. So what’s his secret? Personally I think it’s pretty ordinary.

He creates super, high quality info products and training, stuff that people find out quite valuable. And you can too…by identifying niche opportunities where there’s a big desire and then creating information products people want to buy.

That’s what this page provides: helping you take some advantage of a company that generates over $400 billion a year in throughout the world sales and commissions. We hope it interests you it!

Virtual CEO Lifestyle is a brand new program on how to create a truly virtual lifestyle. It will include outsourcing, hiring A player, structuring your business correctly and much more stuff you can learn not only from the training, but also from the 3-day live event.

Past Products
Throughout the years he has  launched a number of products, these include…

  • Starting a business
    • Action coaching club
    • Building a virtual business
    • How to be an entrepreneur
    • How to build a profitable business
    • Ignition
    • Niche intelligence
  • Growing a business
    • Accelerate business training
    • Altitude home study
    • Business growth mentors
    • Inner circle
    • Online relationship marketing
    • Copywriting blueprints
  • Marketing
    • Internet marketing 101
    • Marketing step by step
    • Modern marketing mastery
    • Print persuasion
    • Marketing master plan
  • Building a guru business
    • How to create an info-product
    • GURU blueprints
    • GURU bootcamp
    • GURU home study course
    • GURU master class
    • GURU product plan
    • GURU product blueprint
    • GURU traffic intensive
  • Money and wealth
    • Money making blueprint
    • Money psychology
    • Self-made wealth
  • Successful living
    • Clear communication
    • Connected
    • Double your dating
    • Master your time
    • The power of persuasion
    • Seed of your success
    • How to be creative and innovative
    • Wake up productive

And now in 2016, the Virtual CEO Lifestyle program.

Stay tuned for more updates including everything inside the program and bonuses you get along with his pre-training before the big day.

Click here to go to the Virtual CEO Lifestyle Program Website

Virtual CEO Lifestyle Program

The program Virtual CEO lifestyle will be covering the most advance up to date information in starting and building a virtual business – and living what is called the Virtual CEO Lifestyle, and for this, you need to build a team… But not any team, this team needs to be A players that are at the top of their game.

One of the most important things a new business can do is to build a top-notch business team.

Successful business people need to surround themselves with the best people they can. It is very important for businesses to build a top-notch business team to create success.

The Virtual CEO Lifestyle Program

Program includes a 3-day live event called “The Virtual CEO Summit” – along with the course.

New members will also get access to what he calls the “Platinum Passport” – which is access to our entire catalog of video and audio training courses, that are valued at $100k.

To see the entire product catalog available, read our other post about it here.


This will be the most advanced and up to date product that teaches you starting and building a virtual business – and living what is called the Virtual CEO Lifestyle.

Click here to go to the Virtual CEO Lifestyle Program

Your Foundational Footprint

So what is this Foundational Footprint?

This is the footprint that the major search engines see when they crawl the internet for any reference to your business based on your address and phone number.

If you are a “local” business owner that is seeking to increase your business by attracting clients from your local community then it in imperative that you can be found when they search for your services on any of the major business directories.

You need to be seen by these search engines as a local service provider and you do this by including your contact details on any reference to you that may be found by these search engines.

Here is where it gets tricky…. all of these references to your business (contact details) MUST be exactly the same, otherwise the search engines will index your business as multiple identities, which will have a negative impact on the rating and hence the placement they apply.

So then the 1st thing you need to do is check  what listings the search engines currently see when they attempt to index your website / business by searching for references to you on other websites, in particular the major business directories like Yellow Pages, True Local, Yelp etc.

You can get a quick analysis of this by entering your business phone number and country code at

Once you check these entries then you need to update them so that they all reflect you contact details in exactly the same fashion.

For example if you phone number is listed as (03) 8899 7575 then this needs to be the same for all entries and not 03 8899  7575, get the idea?

Likewise your street address must also be exactly the same for all entries, i.e. if you abbreviate Street to St. then you need to do this for ALL entries, including the full stop.

The easies way to achieve this is to have your contact details saved in a text file which will then allow you to cut & past those details whenever you create a new entry in any on-line directory. That way you can be confident that the search engines have a better chance of indexing your business correctly and you are getting maximum benefit from your online listings.

If you would like any additional information the creating or correcting your Foundational Footprint, then just email me at


2 tweaks to increase profits in any small business

In this post I hope to explain 2 small things you can take action on straight away that will help you increase you profit margin and grow your business.

By adding the results of these 3 minor changes over the next few weeks you will certainly see an improvement in your bottom line.

So lets get started……..

For this example we are going to use a small hairdressing Salon as the sample business and make some assumptions, average number of visitors to the store, average number of customers & average sale value per customer.

So for this example based on a 5 1 /2 Day week

Number of current clients per week  = 40

Average sale value = $55.00

Weekly income = $2200.00 of which $1000.00 is profit after expenses = approximately profit margin 45%

Lets say we look at attracting just 2 new clients a week, that will generate an additional $110 in sales, the majority of oversheads and expenses are already covered but we will round it off to $100 and what will if we increase the prices by 5% ($2.50, will anyone notice) or encourage the client to purchase additional services.

Here are the results,

40 existing clients increased by 5% = 42 (2 extra clients)

Average sale $55,00 x 5% =57.50 (price increase of just $2.50)

Total weekly sales = $2415

Additional income = $215

That’s a 21.5% increase in profit margin

Would that help your business?



Glad you found me !!

Welcome to my website,

Over the next few weeks I will be updating the content based on what my visitors are looking for.

My aim is to give you the best advice available  to help you grow your business, no matter where you are in the business life cycle, there is always an opportunity to improve your income by tweaking what you are doing right now.

I have been involved in IT and Retail for over thirty now and have learnt a lot of lessons along the way, most of what I learnt came from the school of hard knocks and over the next few weeks I hope to pass some of these lessons on to you.

If you have any immediate questions about marketing for small business then drop me an email or call me on (03) 8678 0657 and I will do my very best to answer your questions.

Get a copy of my next book with my compliments

I am also in the process of completing my 3rd book and could use your assistance if you have time.

The book  will answer the major question that small business owners have.

If you are a small business owner and have a question that will help others if the answer is included in the book, then then drop me a line at and I will send you a digital copy as soon as it is published as a thank you for helping me add relevant content.



I look forward to help you grow your business.